<!– @page { size: 21cm 29.7cm; margin: 2cm } P { margin-bottom: 0.21cm } –>
If there is one piece of advice to give people about advertising is it to keep the message simple at all times.
So many people get wrapped up in the psychology and main selling points and miss the fundamental areas of good basic ad copy.
When you write advertisements, they need to be short, simple and have a related call to action that will get people to respond. Your ultimate aim is to get people to take action and to become a prospect. If your ad copy is too complicated and misleading then the quality of your sales leads will not be what you want them to be. This will then waste your time.
Always try to capture their attention but leave an element of the unknown in their ultimate destination.